It’s time to market your vision

01. Choose LAUNCH for Full Service  —  02. Choose ORBIT for À La Carte

01.

The Launch Package

✦

Are you a small business owner looking to kickstart your brand and marketing efforts? Let us introduce you to The Launch Package – an accessible and tailored solution designed just for you.

Over the years, we’ve worked with a diverse range of clients and discovered that many small business owners struggle to absorb the high costs of brand and marketing services – often starting at $30K or more. That’s why we’re passionate about offering a more approachable alternative that focuses on creating a real roadmap, tangible applications and measurable impact.

We love working with small businesses because the tangible results are readily seen and can be transformative. To make this support accessible, we created The Launch Package, offering effective brand and marketing solutions without the hefty price tag.

  • We start with an in-depth conversation to understand your business – where you’ve been, where you’re headed, and what’s standing in your way. We then dive deeper into crafting a unique, emotionally resonant brand story that emphasizes the business’s origins, values, and aspirations.

  • We create a compelling tone and voice for your brand and pair that with an advanced visual identity.

    Going beyond the basic logo, we design supporting brand elements, implement unique typography, create key collateral that serves your audience and provide branded templated documents for in-house use. From there we develop a comprehensive brand toolkit that is easy to follow and execute.

  • Our last step is to create high-level strategic plan that outlines marketing goals, key performance indicators (KPIs), and recommended channels and tactics.

    This roadmap would guide marketing efforts for the next 6-12 months and provide easily implemented and tailored marketing tactics that will help you build market presence, and attract more customers.

  • Our package rates begin at $6,500 with every component designed to align with your current business cycle and goals.

    Not looking for an investment of this size? Check out our Orbit Retainer option below ↓

$7,500

starting at

one time payment.

02.

The Orbit Retainer

✦

The Orbit Retainer is designed to help small businesses build a strong, cohesive brand. By focusing on three essential areas—brand strategy, visual identity, and marketing ideas—we ensure your business connects with the right audience, stands out in the market, and drives meaningful results.

We’ll meet with you to determine the best strategy forward on a month-to-month basis.

  • Are you looking for brand strategy, visual identity or marketing ideas? Or maybe a combination of all three spanned over several months?

  • We believe four key components form the foundation of a successful branding strategy. We’ll help you define what it is your business may need and work with you to determine the following;

    • A Compelling Brand Story

    • Clear Brand Positioning

    • Defined Client Personas

    • Consistent Brand Tone

  • After your brand strategy is developed, work on a visual identity starts. Whether you have a logo and some visual identity components you want to revisit or you need to start at square one with your logo, investing in your visual identity is about working smarter.

    Based on your needs, we can help to rework or redo elements of your brand including;

    • Logo

    • Colour Palette

    • Typography

    • Imagery Style + Supporting Brand Elements

    • Social Presence

    • Digital Application

    • Rules Around Consistent Brand Use

  • During the brand strategy development, we are looking for ways to help you get in front of your ideal customer/clients by providing you with a marketing toolkit.

    Inside your custom marketing toolkit, you’ll find;

    • Key Messages

    • Social Media Plan + Content Calendar

    • SEO

    • Promotional Strategies

    • Email Templates

  • Our retainer option starts at $799/month on a 4-8 month term and will include a comprehensive plan for a specific area of focus each month.

    Looking for a bit of everything? Check out our Launch Package option above ↑

starting at

$899

per month on a 4-8 month term based on customer need and budget allocations.

The PErsonas

Are you one of these business owners? Let’s have a conversation!

01.

JEFF

The Established Growth Seeker

  • Age
    30 to 50

    Gender
    Male or Female (slight male skew)

    Location
    Canada — mid sized centres

    Education
    Bachelor’s Degree

    Income
    $150,000+

    Industry
    Professional Services (law, consulting, psychology, investment, real estate)

    Time in the Business
    5-10 years

  • They want a more professional and polished brand identity to attract new customers.

    They have relied on organic/word of mouth growth in the past but now they don’t understand or have time to keep up with the new ways of advertising: Google Adwords, Instagram Ads, etc.

    Build long-term customer loyalty.

    Marketing tactics to help attract new clients and grow revenue.

    May be looking to franchise or open a second location and need to enhance the brand.

  • Established but wants to grow and compete at a higher level.

    Have a strong service or product but need a brand strategy to position themselves against growing competition and marketing strategy to increase leads.

  • Have not in the past invested much in brand and marketing OR have paid a lot of money in the past for Wordpress sites etc., and are reluctant to spend more.

    Don’t know how to source someone.

    Agencies seem big and expensive to work with.

  • They have reached a plateau and organic/word of mouth growth has slowed.

    They know branding and a more defined marketing tactics is key to scaling further but don’t know where to start.

  • Elevate your brand and marketing efforts to the next level with a strategy that positions you for growth and gives you a competitive edge.

JEFF will likely be the most focused on professionalism and reliability out of the three personas.

As a result, these are some areas where we could find/market to him;

  • LinkedIn and Industry Publications

  • Networking Events and Professional Associations

  • Direct Mail Campaigns

  • Google Search Ads with High-Intent Keywords

02.

MAry

The Service Industry Expert

  • Age
    40 to 60

    Gender
    Male or Female (slight male skew)

    Location
    Canada — larger centres

    Education
    College Diploma or University Degree

    Income
    $100,000+

    Industry
    Trades / Consultant / Coach (construction, career coaching, wellness)

    Time in the Business
    10-20 years

  • They want to stay relevant, attract a targeted clientele, and ensure that their brand represents their updated offerings and professional credibility.

    They want a more professional and polished brand identity to attract new customers. (When they began, the need for an established brand and online presence was not as critical.

    They are stuck in a loop of only attracting a certain kind of customer and can’t or don’t know how to appeal to a new audience.

  • They have an existing business but need to redefine their brand to resonate with a new audience or niche.

    Established but wants to communicate their expertise in a way that appeals to a specific demographic or that modernizes their brand and messaging.

  • Limited understanding of online and social best practices.

    Don’t know where to start.

    Haven’t had good or successful experiences in the past working on brand and/or marketing.

  • They struggle to articulate their value in a new market and need help creating a brand that reflects their experience while appealing to fresh demographics.

    Resource constraints.

  • Position/Reposition yourself in a new market with a brand that highlights your expertise and connects with your ideal audience.

    Help her see the value in modernizing her brand and realize it’s achievable with the right guidance.

MARY will likely respond best to both targeted in-person engagement and educational, supportive online content that addresses her pain points directly.

Here are some ways we could reach her;

  • Professional Associations + Trade Events

  • Workshops/Advertising at Co-Working Spaces

  • LinkedIn

  • Direct Mail Campaign

03.

Sara

Local Lifestyle Business Owner

  • Age
    Late 20’s to Late 40’s

    Gender
    Male or Female (slight female skew)

    Location
    Canada — mid-large centres

    Education
    Varied

    Income
    $65,000+

    Industry
    Local Shop / Salon (boutique restaurants, fitness studios, personal care services)

    Time in the Business
    0-10 years

  • They want to connect meaningfully with their community, stand out among similar businesses, and attract customers who value local brands.

  • A strong, local presence and a brand that attracts loyal, repeat customers within their community.

    Marketing ideas that they can easily implement and use to drive more business and ultimately revenue.

  • Have not in the past invested much in brand and marketing.

    Have not accessed what their competitive advantage and differentiators are.

    Concerned about the expense of working with a consultant/firm.

  • Lack of time/resource constraints.

    Skilled at what they do but struggle with branding and marketing strategy to bring more foot traffic or local online engagement.

  • Create a local brand that your community can recognize, trust, and keep coming back to.

    Focus on connection to community.

    Simple, affordable marketing tactics.

    Ways to stand out locally.

SARA will likely focus on engaging with her community in a way that showcases her unique offerings. She is searching for local and repeat clients to support her business.

She may frequent;

  • Social Channels (Facebook + Instagram Ads)

  • Direct Mail/Personalized Email Subscribers

  • Content Marketing/SEO

  • Local Events + Directories